RESEARCH REPORT
The Proximity Paradox:
Rethinking How Adult Children’s Location Influences Senior Living Decisions
Only 50% of senior living residents have an adult child within 10 miles.
This finding—based on our analysis of 8+ million senior move-ins and 20+ million adult children—reveals a critical blind spot in traditional market assessments.
But the real story lies in the dramatic regional variations behind this national average:
- Track and benchmark move-in performance relative to competitors
- Optimize marketing spend to reduce cost of resident acquisition
- Assess strengths and weaknesses to allocate capital efficiently
For Investors & Operators, These Differences Create Both Risks and Opportunities
Untapped Opportunities:
- Markets where family proximity drives demand more strongly than 75+ population growth
- Portfolio diversification strategies balancing high and low proximity markets
- Development sites positioned strategically for adult child engagement
- Marketing approaches tailored to family-driven versus independent senior decisions
Hidden Risks:
- Overreliance on traditional demographic metrics in high-proximity markets
- Misjudging marketing channels and messaging based on incorrect family assumptions
- Service models misaligned with the actual family support residents receive
What You'll Discover in This Exclusive Report:
- The "Acuity Paradox" - Why Active Adult communities have higher family proximity rates than Assisted Living communities
- Proximity Map - State and metro-level analysis of family proximity patterns nationwide
- Market Type Insights - How urban, suburban, and rural areas differ in family influence dynamics
- Strategic Playbooks – Tailored approaches for both high and low proximity markets
