Privacy Policy

This Privacy Policy ("Policy") describes how Occulytics Inc. ("Occulytics," "we," "us," or "our") collects, uses, shares, and protects information in connection with our website at www.occulytics.com (the "Site") and the services provided through the Site, including our Market Intelligence data/analytics and Lead Qualification API (collectively, the "Services").

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We are committed to protecting your privacy and ensuring you have a positive experience when using our Services. This Policy explains our data practices and your rights regarding your information.

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1. INFORMATION WE COLLECT

We collect the following categories of information:

a. Information You Provide to Us

• Account Information: When we create an account for you, we collect business contact information such as name, email address, phone number, company name, and job title.
• Service Data: When you use our Services, we collect the information you provide to us, such as Subject Community details, Competitor Community details, and other information necessary to provide the Services.
• Client Data: When you use our Lead Qualification API, you may provide us with lead information including names, contact information, and other details about prospective residents and care seekers.
• Communications: When you communicate with us via email, phone, or otherwise, we collect and maintain a record of your communications.
• Payment Information: We collect billing information necessary to process your payments for our Services.

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b. Information We Collect Automatically

• Usage Information: We collect information about your use of the Services, including the features you use, pages you visit, and the actions you take.
• Log Data: We collect standard server logs, which may include your IP address, browser type, operating system, referring/exit pages, date/time stamps, and related data.
• Device Information: We collect information about the device you use to access the Services, including device type, operating system, and browser.
• Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your browsing activities and preferences. For more information, please see the "Cookies and Similar Technologies" section below.

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c. Information from Third Parties

• Third-Party Data Sources: We may obtain information from third-party data providers to enhance our Services and provide market intelligence, demographic data, and other analytical insights.
• Business Partners: We may receive information about you from our business partners, such as when they help us provide the Services to you.

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2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

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a. Providing and Improving the Services

• To provide, maintain, and improve the Services
• To develop new features, products, and services
• To process payments and fulfill orders
• To respond to your requests, comments, and questions
• To analyze how you use the Services to better understand user needs and optimize user experience

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b. Communications

• To communicate with you about the Services, including updates, security alerts, and support messages
• To provide information about new offerings, features, or other services that may be of interest to you

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c. Security and Legal Compliance

• To protect the security and integrity of the Services
• To detect, prevent, and address technical issues, security breaches, and fraudulent or illegal activity
• To comply with applicable laws, regulations, legal processes, or governmental requests
• To enforce our Terms of Service and other legal rights

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d. Business Operations

• For internal business purposes such as data analysis, audits, and research
• For business planning, including developing business strategies and making business decisions

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3. HOW WE SHARE YOUR INFORMATION

We may share your information in the following circumstances:

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a. Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as hosting providers, payment processors, data analysis companies, and customer service providers. These service providers are authorized to use your information only as necessary to provide these services to us.

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b. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your information.

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c. Legal Requirements

We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.

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d. With Your Consent

We may share your information with third parties when you have given us your consent to do so.

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e. Aggregated or De-identified Information

We may share aggregated or de-identified information, which cannot reasonably be used to identify you, for various purposes including market analysis, improvement of our Services, and business intelligence.

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4. COOKIES AND SIMILAR TECHNOLOGIES

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a. What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. We use cookies and similar technologies (like web beacons, pixels, and tags) to collect information about your browsing activities.

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b. How We Use Cookies

We use cookies for the following purposes:

• Essential Cookies: These cookies are necessary for the Site to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
• Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us know which pages are the most and least popular and see how visitors move around the Site.
• Functionality Cookies: These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

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c. Cookie Controls

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. To learn more about how to control cookie settings through your browser:

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• Chrome
• Firefox
• Safari
• Edge

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5. DATA SECURITY

We implement appropriate technical and organizational measures to protect the information we collect and maintain. However, no security system is impenetrable, and we cannot guarantee the security of our systems. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us.

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6. DATA RETENTION

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

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The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide the Services to you
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations)

• Whether there is a legal obligation to which we are subject

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7. YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your information:

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a. Access and Correction

You may request access to the information we maintain about you and request that we correct inaccurate information.

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b. Deletion

You may request that we delete your information, subject to certain exceptions provided by law.

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c. Opt-Out of Communications

You may opt out of receiving promotional communications from us by following the instructions in those communications or by contacting us. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

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d. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Please see our "Additional Information for California Residents" section below.

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e. How to Exercise Your Rights

To exercise your rights, please contact us using the contact information provided at the end of this Policy. We may need to verify your identity before responding to your request.

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8. CHILDREN'S PRIVACY

Our Services are not directed to children under the age of16, and we do not knowingly collect personal information from children under16. If we learn that we have collected personal information from a child under16, we will take steps to delete such information as soon as possible.

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9. INTERNATIONAL DATA TRANSFERS

We are headquartered in the United States and may process and store information in the U.S. and other countries. Therefore, we and our service providers may transfer your information to, or store or access it in jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.

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10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (using the email address specified in your account) or by posting a notice on the Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

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11. ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information. This section describes those rights and explains how to exercise them.

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a. Right to Know

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months, including:

• The categories of personal information we collected about you
• The categories of sources from which we collected your personal information
• Our business or commercial purpose for collecting or selling your personal information
• The categories of third parties with whom we share your personal information
• The     specific pieces of personal information we collected about you

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b. Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.

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c. Right to Opt-Out of Sales

If we sell your personal information, you have the right to opt-out of the sale of your personal information.

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d. Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

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e. Exercising Your Rights

To exercise your rights described above, please submit a verifiable consumer request to us by contacting us using the information provided at the end of this Policy.

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12. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

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Occulytics Inc.
1 E Erie St #525-2060

Chicago, IL 60611

legal@occulytics.com

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By using our Site or Services, you acknowledge that you have read and understood this Privacy Policy.