Market Intelligence
Stop Guessing About Your Market. Get Data-Driven Insights Based on Actual Residents and Their Influencers.
Problem
Are You Making Strategic Decisions Based on Assumptions?
Traditional market analysis relies on generic demographic reports and broad market studies that don't reflect your specific community. You end up making critical decisions about marketing, pricing, and expansion based on outdated assumptions rather than actual resident patterns and competitive realities.
- Marketing to assumed trade areas instead of where residents actually come from
- Unclear understanding of your real competitive landscape
- Making strategic decisions without actual resident and competitor data
Solution
Comprehensive Market Analysis Based on Resident-Centric Data
Market Intelligence provides comprehensive reports based on your actual residents and competitors—revealing your real trade areas, competitive positioning, and growth opportunities.
- Understand Your Real Trade Areas: See where residents actually move from
- Competitive Analysis: Compare your performance against your competitors
- Strategic Decision Making: Make data-driven choices about positioning and growth
What Market Intelligence Reveals
Real Trade Areas
Where Your Residents Actually Come From
- Resident move distance patterns and proximity data
- Geographic heat maps showing actual move-from locations
- Local vs. metro trade area analysis
- Family proximity patterns and influencer locations
Competitive Landscape
How You Stack Up Against Real Competitors
- Market share analysis based on actual move-ins
- Competitive overlap in trade areas
- Financial profile comparisons across competitors
- Sentiment and amenity benchmarking
Resident Insights
Deep Understanding of Your Resident and Influencer Profile
- Life Stage composition of residents and their influencers vs. competitors
- Financial analysis for both residents and adult children (income and net worth distributions)
- Lifestyle profiles and preferences across the decision network
Real Results
Clients witnessed qualified lead volume grow 3X compared to the industry after deploying Occulytics market intelligence and lead tracking insights across their portfolio.
Stop Guessing – Get Your Market Intelligence Report
Ready to stop making strategic decisions based on assumptions?
See how Market Intelligence can provide the data-driven insights you need to understand your real competitive position and growth opportunities.
