Occulytics uses AI to analyze your actual residents and their influencers, enabling hyper-targeted campaigns that reach prospects who are most likely to convert.
Better Targeting
Higher ROI
Smarter Campaigns
Competitive Advantage
Why Senior Living Marketing Struggles With Traditional Targeting
Traditional Targeting Misses the Mark
Traditional marketing targets "seniors 75+ with $100k income" but misses the nuanced characteristics that make someone likely to choose your specific community.
Wasted Budget on the Wrong Audience
Marketing spend goes to broad audiences that look right on paper but don't include key decision-making factors, leading to low conversion rates.
Limited Understanding of Influencers
Campaigns focus on potential residents but miss the adult children and family members who often drive the decision-making process.
AI-Powered Solutions for Better Marketing Performance
Market Intelligence for Marketing
True Trade Area
Uncover your actual draw areas with fine-tuned polygons
Competitive Positioning
Understand your unique advantages based on resident and influencer data
Messaging Strategy
Craft positioning based on what actually attracts your residents
Channel Optimization
Focus marketing spend on channels that reach your ideal prospects
Lead Gen for Marketing
Hyper-Targeted Lists
Generate hyper-target direct mail campaigns for prospects most likely to convert
Influencer Targeting
Reach both potential residents and their key family decision-makers
Geographic Precision
Target prospects based of proximity to actual trade area
Financial, Lifestyle & Life Stage
Go beyond traditional demographic targeting
Lead Intel for Marketing
Campaign Performance:
Track which marketing channels generate the highest-quality leads
Attribution Analysis
Understand lead quality by quality, not just quantity
Lead Nurturing Optimization
Re-engage with high quality leads
ROI Measurement
Measure marketing success based on lead quality metrics
Benefits by Role
For Marketing Managers
Create campaigns targeting prospects most likely to convert
Optimize budget allocation based on lead quality, not just volume
Develop messaging strategies based on actual resident insights
Measure marketing ROI using lead quality scores and conversion data
For Marketing Executives
Understand which channels and campaigns generate the highest-quality leads
Make strategic decisions about target audiences based on resident data
Allocate budget to marketing efforts that drive high-quality prospects
Report on marketing effectiveness using lead quality metrics
Ready to Transform Your Marketing ROI?
See how leading senior living operators are using AI-powered insights to create marketing campaigns that target the right prospects and drive higher-quality leads.
